Why We Use Only Natural Fibers at Erverte Paris
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Fashion in the Age of Plastic: An Underestimated Problem
Did you know that more than 60% of the clothes produced worldwide contain synthetic fibers like polyester, acrylic, or nylon? These petroleum-based materials dominate the fashion industry, mainly due to their low production cost. However, their environmental impact is disastrous:
- Microplastic Pollution: Every wash of a synthetic garment releases thousands of microplastic particles that end up in oceans and the food chain.
- High Energy Consumption and CO2 Emissions: Polyester production generates nearly three times more CO2 emissions than organic cotton.
- Lack of Biodegradability: Synthetic fiber garments take centuries to decompose, compared to just a few months for natural materials.
In response to these alarming facts, Erverte Paris has made a bold choice: to use only natural fibers for a more sustainable fashion industry.
The Benefits of Natural Fibers
Natural fibers such as organic cotton, linen, and wool offer numerous advantages, both for the environment and for consumer comfort:
1. Fashion Without Microplastic Pollution
Unlike synthetic fibers, natural materials do not release plastic particles when washed. Our clothing does not contribute to water pollution or harm marine ecosystems.
2. Biodegradable Clothing
Natural fibers break down quickly at the end of their life cycle, leaving no toxic traces in nature. A buried organic cotton T-shirt decomposes within a few months, whereas a polyester garment takes up to 500 years to degrade.
3. Reduced Carbon Footprint
Organic cotton production uses 91% less water and emits significantly fewer greenhouse gases than polyester manufacturing. At Erverte, we source textiles from responsible farming and collaborate with partners committed to low-carbon production.
4. Unmatched Comfort and Breathability
Natural fibers are thermoregulatory and absorb moisture better than synthetic materials. A garment made of organic cotton or linen allows the skin to breathe, reducing the risk of irritation and excessive sweating.
5. A Circular and Sustainable Fashion Approach
Our garments are designed to last, while also being recyclable or compostable at the end of their life cycle. We encourage our customers to adopt a more responsible consumption habit, prioritizing quality over quantity.
A Transparent and Committed Approach
We firmly believe that transparency is essential in the fashion industry. At Erverte Paris, we share the origin and production conditions of every textile we use. We work with certified producers to ensure:
- Farming without pesticides or toxic chemicals
- Ethical and fair working conditions
- A production cycle that minimizes waste and pollution
Conclusion: Making a Choice for the Future
Choosing natural fiber clothing means taking a step towards fashion that is more environmentally friendly and healthier for our skin. At Erverte Paris, we refuse to compromise and believe in fashion that is plastic-free, pollution-free, and full of meaning.
Join us in this fashion revolution!